The Everything Collection

Hero video for Dr. Barbara Sturm’s The Everything Collection. We follow Charly into her lab. You see surveillance all around. She is at the heart of it all. Not just a face, but a system. She’s multiplied, mirrored, and fragmented throughout the campaign - She is every girl, but also the one understanding every girl. Less Big Brother, more Big Sister.

Through her digital observation, Charly has compiled The Everything Files: a growing dossier of real-life beauty needs. This evolving archive is the basis for The Everything Collection - a curated edit of cutting-edge solutions made for now.