Hyaluronic Serum

To mark the anniversary of Dr. Barbara Sturm's most iconic product, the Hyaluronic Serum. This campaign dives deep, quite literally, into the essence of skin vitality. Bringing to life a poetic truth. Our bodies are made of water, and hyaluronic acid is nature's most powerful hydrator.

Shot underwater and starring Doctor Barbara Sturm. This dreamlike film mirrors the transformative power of our serum. Set to the ethereal Clair de Lune, the visuals speak to hydration, skin health and timeless beauty. It begins with a single drop, a drop of deep hydration, a drop of renewal, a drop of life. The campaign was widely used to support a large brand activation in the New York - Hydration Haus. The hero video was displayed on floor-to-ceiling screens, across three floors. A mural was also painted in line with the campaign.